MASTERPR

Monday, May 15, 2006

PR facts

Cool PR history facts from Wikipedia--
  • Public relations is the art and science of building relationships between an organization and its key publics. It is concerned with communications management.
  • PR historians say the first PR firm, the Publicity Bureau, was established in 1900 by former newspapermen, with Harvard University as its first client.
  • Ivy Lee, who has been credited with developing the modern news release (also called a "press release"), espoused a philosophy consistent with what has sometimes been called the "two-way street" approach to public relations, in which PR consists of helping clients listen as well as communicate messages to their publics.
  • In the words of the Public Relations Society of America (PRSA), "Public relations helps an organization and its publics adapt mutually to each other."

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