PR campaigning and holidays
So I have been working on a PR campaign for a release of a new product. The product is going to be released the weekend before the 4th of July. Naturally we want the release of our product to be successful and thus are planning an event to celebrate and get the community involved. Should we plan this event to be June 30th (the weekend before the 4th of July) or do you think the event would have better response and involvement within the community by holding it the weekend before (around June 24th)? Any response would be great. The real question is when do you and your friends/family celebrate the 4th of July?